Advanced Diploma of Marketing
Local
| Course Enquiries: |
Chadstone: 9564 1603 |
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| Course Code: | BSB60507 |
| Start Date(s): | February and July. |
| Location: |
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| Total Course Length: |
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| Prerequisites: |
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Overview
Incorporates
Diploma of Business (Marketing)
Course Code BSB51207
This course develops the knowledge and skills of individuals seeking a career in marketing, direct marketing, sales, PR or advertising, or individuals who want to improve their overall skills and knowledge in this field. Students who have completed Certificate IV level studies in Marketing, Advertising or Sales, may elect to further their qualifications with this program.
Qualification & Recognition
On completion, graduates are eligible to receive the Diploma and Advanced Diploma of Business (Marketing).
Recognition of Prior Learning and Credit Transfer
Students may be able to shorten the length of their chosen course by measuring skills acquired through work, life experiences or qualifications obtained from formal studies or training. AQF qualifications and statements of attainment issued by another registered training organisation will be recognised by Holmesglen.
Course Fees
Fees are calculated according to the level of course being studied, and the number of hours being undertaken, up to Government established maximums. Eligible students are able to access a Government Subsidised Place and certain categories of Full Fee Paying students may be able to access an Eligibility Exemption. Assistance is available in the form of VET FEE HELP or a Holmesglen Payment Plan for students who are unable to afford fee payment up front. For further information please check the link below or contact the Information Office on 03 95641640.
How to Apply
- Directly to Holmesglen: Part-time
- VTAC: Full time apply through VTAC. Codes are Chadstone 61261 (VGF) or 61264 (Fee type determined by provider) or Moorabbin 66271 (VGF) or 66274 (Fee type determined by provider)
Course Structure
On successful completion of the Certificate IV in Business (Marketing) or the Certificate IV in Business (Advertising), students can progress through to complete the units required for the Diploma and Advanced Diploma qualifications in marketing.
Please note that electives, or any other accredited subject, may vary depending on class numbers, and campus.
- Unit
- Hours
- Manage The Marketing Process
- This unit describes the performance outcomes, skills and knowledge required to strategically manage the marketing process and marketing personnel within an organisation.
- 50
- Evaluate International Marketing Opportunities
- This unit describes the performance outcomes, skills and knowledge required to evaluate the international environment, to identify market factors and risks, and to assess the viability of international marketing opportunities.
- 60
- Manage Market Research
- Manage Market Research
- 50
- Develop Organisational Marketing Objectives
- This unit describes the performance outcomes, skills and knowledge required to conduct a strategic analysis to develop organisational marketing objectives. This involves reviewing the organisation's internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities.
- 60
- Develop A Marketing Plan
- This unit describes the performance outcomes, skills and knowledge required to research, develop and present a marketing plan for an organisation.
- 50
- Develop Workplace Policy And Procedures For Sustainability
- This unit describes the performance outcomes, skills and knowledge required to develop and implement a workplace sustainability policy, including the modification of the policy to suit changed circumstances. This unit requires the ability to access industry information, applicable legislative and occupational health and safety (OHS) guidelines. While no licensing, legislative, regulatory or certification requirements apply holistically to this unit at the time of publication, relevant national, state and territory legislation, regulations and codes of practice impact upon this unit.
- 50
- Provide leadership across the organisation
- This unit describes the performance outcomes, skills and knowledge required to demonstrate senior leadership behaviour, and personal and professional competence.
- 60
- Manage International Marketing Programs
- This unit describes the performance outcomes, skills and knowledge required to formulate, assess, strategically manage, evaluate and improve international marketing programs.
- 50
Assessment
Assessment may be a combination of written and online assignments, tests, examinations and practical application projects.
Career and Further Study Opportunities
Graduates of this course can pursue a range of employment and career opportunities within the field of sales and marketing. Responsibilities can include market research, sales trainee, retail sales assistant, marketing assistant or coordinator, and account service officer or manager.
Graduates of this course may seek entry into university to undertake higher studies, for which exemptions may be granted. Enquiries should be directed to the university concerned. Graduates of this course may also be eligible for entry into an accelerated 'second diploma' semester in the disciplines of advertising or international business.
