Marketing Students take on 13CABS drivers in a fun run

Fun Run Face Off

It was a survival of the fittest when Holmesglen Marketing students took on 13CABS drivers in a competitive treadmill fun run at Fitness First, Chadstone.

The students created a marketing and communications brief and a part of it was to organise a spin off event to coincide with the Holmesglen's Recreation Team, Health and Wellbeing Week and link it with one of Holmesglen's activity partners, 13CABS.

The marketing students came up with the fun run idea after seeing the lead-up activities on social media by 13CABS to showcase their involvement in the AFL Grand Final via Australia's Fastest Cabbie competition. This event was organised to reward the cab drivers for their hard work in the community.

Marketing teacher, Jasmine Beschorner said "Providing students with real life clients such as 13CABS and Holmesglen's Recreation team, provided students with a catalyst to brainstorm an actual event and then develop the brief event further".

Matt Smith from Holmesglen's Recreation team congratulated the effort from the marketing students, "Having them develop some innovative and creative ways to engage students, staff and some of our sponsor partners in a fun run has helped us broaden the awareness of the importance of maintaining physical and mental health".

Nancy Allet, Manager of the Business and Finance Department, welcomed the fun run idea, and felt it would provide students with an opportunity to de-stress during the lead up to the final assessment period.

The event was a great success with 12 Diploma of Marketing students participating in the event and run along with three 13CABS drivers. The winner was a Holmesglen student, Arthur Doux.

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