SCPDDM16

Certified Digital Marketing Professional

Course code SCPDDM16
Start date(s) Various dates throughout the year
Course lengthPart time: 12 weeks
Campus Chadstone; City - St Kilda Rd
Study mode Part time
International course No
  • Course Overview

    Whether you are a business owner who wants to improve your online engagement or a complete beginner, this certification is perfect for you.

    If you want to strengthen your skillset and progress along a digital marketing career path, the Professional Certification in Digital Marketing is our cornerstone certification and can provide you with an introduction to key digital specialisms, from content and social media marketing to Email, PPC and SEO. Our certification is a global-standard certification that you can take with you no matter where your exciting career takes you.

    The course is exclusively designed by digital marketing professionals and validated by the Digital Marketing Institute's Syllabus Advisory Council.

  • Course Structure

    The course consists of 12 sessions each being a 3 hour interactive discussion/presentation, delivered one evening per week, plus each module has around 100 pages of notes, many tailored examples and cases with references. The course includes 2 practical sessions.

    Students are provided with module notes and practical exercises after each class. In order to get the most out of this program and the modules, students are recommended to commit to 3-5 hours of study outside of the designated classroom time, for each module.

    You will be taught by lecturers that are current practitioners and experts in each of the modules. Each week there will be a new lecturer with in-depth, practical knowledge of that subject.

    Subjects:
    Digital Marketing Foundations
    Website Optimization
    Content Marketing
    Social Media Marketing
    Display & Video Advertising 
    SEO
    Paid Search 
    Email Marketing
    Analytics
    Digital Strategy

    Assessment

    The Professional Certification in Digital Marketing is assessed by one three hour exam, which is administered by Pearson Vue, via its global network of test centres. Your examination fee ($280.00) is payable directly to the centre when you book your examination.
  • Requirements

    Recognition of prior learning

    Not applicable.

    Prerequisites

    This course is recommended for people already working in the marketing industry or with prior marketing knowledge.

  • Outcomes

    Qualification & Recognition

    At the end of the course you will receive a certificate of completion and are eligible to sit a three hour exam; administered by Pearson Vue at a cost of $280.00 to receive the DMI's Certified Digital Professional Certificate.

    The course is exclusively designed by digital marketing professionals and validated by the Digital Marketing Institute's Syllabus Advisory Council.

    The Professional Certification in Digital Marketing is a non-award Australian Qualification Framework program.

    Career Opportunities

    • Online marketing coordinator
    • Online marketing manager
    • Digital campaign manager
    • Digital specialist
    • Content producer/manager
    • SEO specialist
    • Social media/community manager
    • Web analytics manager
    • eCommerce manager
  • Dates

    Course Commencement

    2018 course dates: 

    • Tuesday 1st May (City)
    • Tuesday 19th June (Chadstone)
    • Tuesday 7th August (City)
    • Tuesday 18th September (Chadstone)

    Attendance

    This course consists of 10 modules, each being a 3-hour interactive discussion and presentation, delivered one evening per week. Each module has around 100 pages of notes, many tailored examples and cases with references. This course also includes two practical sessions held on Thursday evenings to consolidate knowledge.

  • How to Apply

    Direct

    Apply directly to Holmesglen Short Courses.

    Apply online now

    The application process takes approximately 5 minutes and at this stage, you do not need to provide any documentation.

    To apply offline, contact the department directly using the details below. Your application will be reviewed by the faculty and you will be contacted within 2 working days. For further information on the full application process, including how to accept your offer, complete enrolment and make payment, visit How to Apply.

    Further Advice

    If you have further questions about your application please contact the department:

    Short Courses
    03 9564 1546
    shortcourses@holmesglen.edu.au

    Recruitment

    Holmesglen may engage third parties to recruit students on behalf the of the institute. Third party recruiters receive a commission and this will not impact on your fees.

    Find out more about your rights and obligations as a student and the services we provide at Holmesglen.

  • Fees

    The price for the course is $3,190 including GST.

    On completion of the course you will receive a certificate of completion and are eligible to sit a three hour exam; administered by Pearson Vue at a cost of $280.00, to receive the Professional Diploma of Digital Marketing.

Advertising & Marketing Open Days

  • 10May
    Marketing
    Chadstone
    OD3503

    In the fast paced world of marketing, real world experience is valued as highly as a formal qualification. That's why Holmesglen courses, from our diplomas to degrees, are designed to give you the skills and know-how industry is looking for - now and into the future.

    Visit us on Open Days for an overview presentation on studying within the area of business and finance then speak individually with a program coordinators about Advertising & Marketing specific course information and study options.

    - , Thu 10 May - bookings essential.

    Holmesglen Chadstone Campus, Batesford Road, Chadstone, Vic Australia