Professional Diploma of Digital Marketing
|Start date(s)||Various dates throughout the year|
|Course length||Part time: 10 weeks|
|Campus||Chadstone; City - St Kilda Rd|
|Study mode||Part time|
Apply Online Go
You can apply for this course online through My.Holmesglen. This online application will take around 10 minutes. Your submitted application will be assessed and you will be contacted by the department within three working days.
Call us +61 3 9564 2760
Our staff are available to assist with your new application.
03 9564 1546
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This course in digital marketing is designed to bridge the gap between traditional academia and industry demands by providing you with highly sought-after digital marketing skills. It is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area.
The training faculty consists of some of the leading digital marketers in Australia, with years of experience in digital and social media marketing. This means your lectures are delivered by practitioners with field-tested knowledge of the best techniques and latest trends.
Through dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organisation's digital marketing and brand-building efforts.
At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan. You will develop, create and effectively manage search, social media, mobile, PPC, display and email marketing campaigns, and learn how to drive and improve online conversion rates.
The world's largest digital brands and agencies work with the Digital Marketing Institute to develop and validate the course syllabuses. This course is approved by the Digital Marketing Institute's Syllabus Advisory Council, whose membership includes Facebook, Google, Twitter and Microsoft.
The Professional Diploma of Digital Marketing course is delivered in Australia by the Institute of Digital Marketing Australia, in collaboration with Holmesglen.
This course consists of 10 modules each being a 3 hour interactive discussion and presentation, delivered one evening per week. Each module has around 100 pages of notes, many tailored examples and cases with references. The on-campus course also includes two hands-on practical sessions led by industry experts to consolidate your learnings, which are held on Thursday evenings at the discretion of the trainer.
Students are provided with module notes and practical exercises after each class. In order to get the most out of this course, it is recommended that you commit to 3-5 hours of study outside of the designated classroom time, for each module.
AssessmentThe Professional Diploma in Digital Marketing is assessed by one three hour exam, which is administered by Pearson Vue, via its global network of test centres. Your examination fee ($280.00) is payable directly to the centre when you book your examination.
Code Name DDM101 Introduction to Digital Marketing DDM102 Search Engine Optimisation DDM103 Pay Per Click Marketing DDM104 Digital Display Advertising DDM105 Email Marketing DDM106a Social Media Marketing - Part 1 DDM106B Social Media Marketing - Part 2 DDM107 Mobile Marketing DDM108 Web Analytics DDM109 Strategy and Planning your Digital Marketing Campaign
Recognition of prior learning
This course is recommended for people already working in the marketing industry or with prior marketing knowledge.
Qualification & Recognition
After successfully completing the course, you will receive a certificate of completion and be eligible to sit a three-hour exam administered by Pearson Vue, at a cost of $280, to receive DMI's Certified Digital Marketing Professional Certificate.
The Professional Diploma in Digital Marketing is a non-award Australian Qualification Framework (AQF) course and is suited for people who do not need an AQF level qualification.
- Online marketing coordinator
- Online marketing manager
- Digital campaign manager
- Digital specialist
- Content producer/manager
- SEO specialist
- Social media/community manager
- Web analytics manager
- eCommerce manager
2017-18 course dates:
- Tuesday 5 December (Chadstone)
- Tuesday 23 January (Chadstone)
- Tuesday 6 March (City)
This course consists of 10 modules, each being a 3-hour interactive discussion and presentation, delivered one evening per week. Each module has around 100 pages of notes, many tailored examples and cases with references. This course also includes two practical sessions held on Thursday evenings to consolidate knowledge.
How to Apply
Apply directly to Holmesglen Short Courses.
The application process takes approximately 5 minutes and at this stage, you do not need to provide any documentation.
To apply offline, contact the department directly using the details below. Your application will be reviewed by the faculty and you will be contacted within 2 working days. For further information on the full application process, including how to accept your offer, complete enrolment and make payment, visit How to Apply.
If you have further questions about your application please contact the department:
03 9564 1546
Holmesglen may engage third parties to recruit students on behalf the of the institute. Third party recruiters receive a commission and this will not impact on your fees.
The price for the course is $3,190 including GST.
On completion of the course you will receive a certificate of completion and are eligible to sit a three hour exam; administered by Pearson Vue at a cost of $280.00, to receive the Professional Diploma of Digital Marketing.