Professional Diploma of Digital Marketing
The Professional Diploma of Digital Marketing is an industry recognised global certification in digital marketing, covering the full suite of digital marketing channels utilised by industry practitioners today. The training program, delivered in partnership with IDM Australia, is designed to bridge the gap between traditional academia and industry demands by providing you with a certification which demonstrates your competency in highly sought-after digital marketing skills.
The training faculty consists of some of the leading digital marketers in Australia, with years of experience in digital and social media marketing. This means your lectures are delivered by program overview practitioners with field-tested knowledge of the best techniques and latest trends. Through dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organisation's digital marketing and brand-building efforts.
The world's largest digital brands and agencies work with the Digital Marketing Institute to develop and validate the course syllabuses. The Digital Marketing Institute's Syllabus Advisory Council's members include Facebook, Google, Twitter, Vodafone and Microsoft.
This flexible course gives you the opportunity to pick and choose which subjects you'd like to study from the list below, or complete the entire course and you will be eligilble to take an online exam to gain the Professional Diploma of Digital Marketing (administered by Pearson Vue).
|DDM101||Introduction to Digital Marketing|
|DDM102||Search Engine Optimisation|
|DDM103||Pay Per Click Marketing|
|DDM104||Digital Display Advertising|
|DDM106a||Social Media Marketing - Part 1|
|DDM106B||Social Media Marketing - Part 2|
|DDM109||Strategy and Planning your Digital Marketing Campaign|