This course provides graduates with a more holistic view of marketing, enabling you to enter the workforce at a higher level.
The practical application of theory and concepts gives you a broad based understanding of business and marketing management, rather than an over-concentration on techniques that are soon outdated.
The capstone Entrepreneurship and New Venture Creation subject, and practical placement with an employer, exposes you to the need for innovation, to manage change and uncertainty, and ensure that your work is grounded firmly in modern practical application.
The course is designed to produce graduates with lifelong learning skills, who have a healthy questioning attitude in their marketing management careers, and who will not only challenge, but also accept the need for change.
Graduates can start their career in small, medium or large organisations within the public and private sectors.