Full Time: 3 years
, Part Time: 6 years
This course provides graduates with a more holistic view of marketing, enabling you to enter the workforce at a higher level.
The practical application of theory and concepts gives you a broad based understanding of business and marketing management, rather than an over-concentration on techniques that are soon outdated.
The capstone Entrepreneurship and New Venture Creation subject, and practical placement with an employer, exposes you to the need for innovation, to manage change and uncertainty, and ensure that your work is grounded firmly in modern practical application.
The course is designed to produce graduates with lifelong learning skills, who have a healthy questioning attitude in their marketing management careers, and who will not only challenge, but also accept the need for change.
Graduates can start their career in small, medium or large organisations within the public and private sectors.
For details on the profile of students undertaking this course and ATAR-based offers, download the Bachelor of Business (Marketing Management) student profile (Word - 36kb).
At Holmesglen we are committed to supporting our students to achieve their learning goals, so we provide small classes with hands-on experiences.
With small classes, you won't be lost in the crowd.
You can expect to join approximately 50 other students* in this course: you'll soon get to know your fellow students and feel part of Holmesglen - and your teachers will know you as an individual.
*This is an estimate based on expected student numbers and this number may vary.
**Visit the Higher Education page for information regarding the Commencing Student Admissions profiles.
A range of assessment methods for each unit of competency/subject is developed to meet the specific evidence requirements as per the training package/accredited course curriculum.
Assessment tools consist of an assessment matrix, assessment tasks, student and assessor instructions, marking guide, decision making rules, and recording and reporting requirements.
Assessments are conducted throughout the duration of the unit/subject to enable the student time to demonstrate competency.
Business Maths And Statistics
Business Technology Management
Corporate Governance And Ethics
Entrepreneurship And New Venture Creation
Human resource management
Marketing Of Services And Social Issues
Advanced Editing And Publishing
Australian and International business protocols
Business Relationship Management
Business Technology Management 2
Business technology management 3
Business To Business Marketing
Compliance and risk management
Contemporary Employment Issues
Contemporary Legal Issues
Customer Relationship Management
Driving Change And Developing Organisations
Financial Decision Making
International business and marketing
International human resource management
Organisational and environmental analysis
Organisational and envrionmental analysis
Organisational Behaviour And Design
For details of credit points, learning outcomes, weekly contact hours, assessments, pre-requisites and co-requisites, download the Bachelor of Business (Marketing Management) subject summary (Word - 54kb).
Prior to enrolment or commencement of training you will be required to complete a literacy and numeracy assessment and a pre-training interview.
These will assist with determining your suitability to the course, verify your training plan, and identify any learning support needs.
In order to be admitted to the Bachelor of Business (Marketing Management) an applicant must meet one of the following entry criteria categories:
An applicant may be admitted to the course after successfully completing VCE or equivalent or with significant relevant experience in industry. For VCE an ATAR score of 60 or more is required, however, if your ATAR is below this, please call us to discuss your individual circumstances.
An applicant may be admitted to the course with advanced standing of up to eight subjects for successful completion of a nationally accredited diploma in a relevant discipline and a maximum of 12 subjects for completion of a nationally accredited advanced diploma in a relevant discipline. Advanced standing will be judged on a case-by-case basis.
Interviews may be conducted.
RECOGNITION OF PRIOR LEARNING
You may be able to shorten the length of your chosen course by measuring skills acquired through work, life experiences or qualifications obtained from formal studies or training. AQF qualifications and statements of attainment issued by another registered training organisation will be recognised by Holmesglen. Read more about Recognition of Prior Learning, Credits and Advanced Standing.
QUALIFICATION AND RECOGNITION
After completion of 24 subjects, you will receive the Bachelor of Business (Marketing Management).
Talk to your teachers about post-graduate study pathways.
- Brand management
- Business to business marketing
- Marketing research
- Services marketing
How to apply
Holmesglen may engage third parties to recruit students on behalf of the institute. Third party recruiters receive a commission and this will not impact on your fees.
Find out more about your rights and obligations as a student and the services we provide at Holmesglen.
The above fees are per annum. These are indicative fees only.
Individual subject tuition fees are available for higher education courses.
Find out what financial assistance is availalable for higher education students.
TUITION ASSURANCE REQUIREMENTS
Under the Higher Education Support Act 2003, Holmesglen Institute must meet tuition assurance requirements for persons, other than overseas students, who are enrolled in the higher education courses we offer in the event we cease to provide a course of study in which a student is enrolled. Overseas students refer to the Education Services for Overseas Students Act 2002.