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Overview

International course:

Course code:

BBMM14

Start date(s):

February

Course length:

Full Time: 3 years , Part Time: 6 years

Campus:

Chadstone

This course provides graduates with a more holistic view of marketing, enabling you to enter the workforce at a higher level.

The practical application of theory and concepts gives you a broad based understanding of business and marketing management, rather than an over-concentration on techniques that are soon outdated.

The capstone Entrepreneurship and New Venture Creation subject, and practical placement with an employer, exposes you to the need for innovation, to manage change and uncertainty, and ensure that your work is grounded firmly in modern practical application.

The course is designed to produce graduates with lifelong learning skills, who have a healthy questioning attitude in their marketing management careers, and who will not only challenge, but also accept the need for change.

Graduates can start their career in small, medium or large organisations within the public and private sectors.

For details on the profile of students undertaking this course and ATAR-based offers, download the Bachelor of Business (Marketing Management) student profile (Word - 36kb). 

Course structure

At Holmesglen we are committed to supporting our students to achieve their learning goals, so we provide small classes with hands-on experiences.

With small classes, you won't be lost in the crowd.

You can expect to join approximately 50 other students* in this course: you'll soon get to know your fellow students and feel part of Holmesglen - and your teachers will know you as an individual.

*This is an estimate based on expected student numbers and this number may vary.
**Visit the Higher Education page for information regarding the Commencing Student Admissions profiles.

ASSESSMENT

A range of assessment methods for each unit of competency/subject is developed to meet the specific evidence requirements as per the training package/accredited course curriculum.

Assessment tools consist of an assessment matrix, assessment tasks, student and assessor instructions, marking guide, decision making rules, and recording and reporting requirements.

Assessments are conducted throughout the duration of the unit/subject to enable the student time to demonstrate competency.

SUBJECTS

Code

Name

BMM302

BBA307

BBA102

BMM201

BAC101

Accounting Principles

BEX107

Business Law

BBA101

Business Management

BAC105

Business Maths And Statistics

BEX101

Business Technology Management

BMM202

Buyer Behaviour

BAC306

Corporate Governance And Ethics

BEX301

E-Business Essentials

BBA304

Entrepreneurship And New Venture Creation

BBA202

Human resource management

BMM304

Marketing Of Services And Social Issues

BMM101

Marketing Principles

BMM102

Professional selling

BBA305

Project Management

BMM205

Sales Management

BBA302

Strategic management

BEX103

The Modern Economy

BEX205

Advanced Editing And Publishing

BEX306

Australian and International business protocols

BBA103

Business Communication

BEX102

Business Relationship Management

BEX104

Business Technology Management 2

BEX203

Business technology management 3

BMM204

Business To Business Marketing

BEX302

Compliance and risk management

BEX304

Contemporary Employment Issues

BEX303

Contemporary Legal Issues

BMM203

Customer Relationship Management

BEX206

Driving Change And Developing Organisations

BEX201

Editing And Publishing

BEX207

Financial Decision Making

BMM303

International business and marketing

BBA303

International human resource management

BBA201

Organisational and environmental analysis

BEX202

Organisational and envrionmental analysis

BAC205

Organisational Behaviour And Design

BEX307

Organisational Leadership

For details of credit points, learning outcomes, weekly contact hours, assessments, pre-requisites and co-requisites, download the Bachelor of Business (Marketing Management) subject summary (Word - 54kb).

Entry requirements

Prior to enrolment or commencement of training you will be required to complete a literacy and numeracy assessment and a pre-training interview.

These will assist with determining your suitability to the course, verify your training plan, and identify any learning support needs.

In order to be admitted to the Bachelor of Business (Marketing Management) an applicant must meet one of the following entry criteria categories:

Normal entry
An applicant may be admitted to the course after successfully completing VCE or equivalent or with significant relevant experience in industry. For VCE an ATAR score of 60 or more is required, however, if your ATAR is below this, please call us to discuss your individual circumstances.

Advanced standing 
An applicant may be admitted to the course with advanced standing of up to eight subjects for successful completion of a nationally accredited diploma in a relevant discipline and a maximum of 12 subjects for completion of a nationally accredited advanced diploma in a relevant discipline. Advanced standing will be judged on a case-by-case basis.

Interviews may be conducted.

RECOGNITION OF PRIOR LEARNING

You may be able to shorten the length of your chosen course by measuring skills acquired through work, life experiences or qualifications obtained from formal studies or training. AQF qualifications and statements of attainment issued by another registered training organisation will be recognised by Holmesglen. Read more about Recognition of Prior Learning, Credits and Advanced Standing.


Outcomes

QUALIFICATION AND RECOGNITION

After completion of 24 subjects, you will receive the Bachelor of Business (Marketing Management).

PATHWAYS

Talk to your teachers about post-graduate study pathways.

CAREER OPPORTUNITIES

- Brand management
- Business to business marketing
- Marketing research
- Services marketing
- Advertising


How to apply

RECRUITMENT

Holmesglen may engage third parties to recruit students on behalf of the institute. Third party recruiters receive a commission and this will not impact on your fees.

Find out more about your rights and obligations as a student and the services we provide at Holmesglen.


Fees

Type

Cost

Full Fee

$9,485.00

The above fees are per annum. These are indicative fees only.
Individual subject tuition fees are available for higher education courses.

Find out what financial assistance is availalable for higher education students.

TUITION ASSURANCE REQUIREMENTS

Under the Higher Education Support Act 2003, Holmesglen Institute must meet tuition assurance requirements for persons, other than overseas students, who are enrolled in the higher education courses we offer in the event we cease to provide a course of study in which a student is enrolled. Overseas students refer to the Education Services for Overseas Students Act 2002.


Enquire online
Contact details
Marketing Open Days

If you have an interest in managing a team, marketing the latest product or controlling the accounts of a major company then a business degree at Holmesglen is a great place to start. Holmesglen's business degrees combine nationally recognised qualifications with student focussed practical training.


Visit us on Open Days for an overview presentation on studying within the area of business then speak individually with a program coordinator about management specific course information and study options.


Registrations are essential for sessions to go ahead.

- , Thu, 09 Aug - bookings essential.

Holmesglen Chadstone Campus, Batesford Road Chadstone 3148 Australia

In the fast paced world of marketing, real world experience is valued as highly as a formal qualification. That's why Holmesglen courses, from our diplomas to degrees, are designed to give you the skills and know-how industry is looking for - now and into the future.


Visit us on Open Days for an overview presentation on studying within the area of business and finance then speak individually with a program coordinators about Advertising and Marketing specific course information and study options.

- , Thu, 09 Aug - bookings essential.

Holmesglen Chadstone Campus, Batesford Road Chadstone 3148 Australia

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