The skills you need to host the FIFA World Cup


Successfully hosting the FIFA Women’s World Cup 2023 ™ across multiple venues, states and two countries requires years of meticulous sports, events and hospitality management.

Three Holmesglen Institute teachers – each an expert in these specialist fields – share their insights into what it takes to run an international mega event and how students can get involved.

Sam Duncan – Associate Dean of Higher Education and Course Leader and Lecturer of Sports Media and Sports Business Degrees

"The World Cup is a classic example of the diversity of roles. In media alone, there are positions in content creation, commentating, selling sponsorships, developing marketing plans, working in event logistics, news management and public relations.”

Large events require a wide range of organisations, specialists and skillsets which means lots of different opportunities for students and graduates, according to Sam.

If you are studying Sports Media or Sports Business , a major global or domestic tournament is perfect for using your skills and knowledge from the classroom.

You’ll also gain a competitive edge over thousands of candidates when applying for work on graduation.

My advice to learners:

  • Know the different roles and organisations involved in a mega event
  • Volunteer or undertake an internship at sports or media organisations
  • Apply your knowledge and skills from your course

Find out more about our range of Sports certificates, diploma and degrees.

Simon Buchner – Assistant Manager, Hospitality, Cookery and Bakery

“I previously had the opportunity to work in an Athlete’s Village Dining Room…and while I worked overnight, it was one of the best experiences I’ve ever had. The opportunities presented to employees working at international events are huge.”

Simon has many years in catering and hospitality with large local and international entertainment brands.

He says major events require skills in interacting with sponsors, food and beverage suppliers, kitchen and retail service staff, customers and guests.

If you are studying Hospitality, Cookery and Bakery, big events are an ideal way to gain practical experience.

My advice to learners:

  • Seize any opportunities that come your way
  • Grab extra shifts during international events if they are available
  • Use major events to learn on different pieces of equipment or new processes or procedures about preparing food for large numbers of guests

Find out more about our Hospitality, Cookery and Bakery courses.

Marc Nichol – Events Teacher

“Events like the World Cup create many opportunities for quickly upskilling and gaining unique experience that will fast track budding event professionals.”

Australia has a solid record of delivering mega event logistics, says Marc, and our local event professionals are in demand globally due to this strong reputation.

“Holmesglen’s events courses equip learners with a broad knowledge and experience base and during our training, they go into many different real-world environments from venues to festival sites.”

My advice to learners:

  • Put your hand up and jump into any paid or volunteer event role offered
  • Make connections, ask lots of questions and enjoy the experience of working on a big event Challenge yourself, you’ll be surprised by what you can achieve

Find out more about our certificate and diploma courses in Event Management.

Learn how a Holmesglen graduate put his construction skills into play at the World Cup, creating fan sites across Australia.

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