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Bachelor of Sports Media

Course Code BSM20

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Duration
  • Part Time
  • 6 years
  • Full Time
  • 3 years
Delivery
  • On Campus
Intakes
Campus
  • Bourke St Melbourne
  • Glen Waverley

This course is not available for International Students

Overview

The Bachelor of Sports Media prepares students for careers in the fast-paced sports and digital media industry. Designed to reflect today’s evolving media landscape, the degree develops practical skills in sports media production, content creation and communication. Delivered in partnership with the <a href="https://www.holmesglen.edu.au/about-us/our-institute/partners-and-projects/local-industry-partners/saints-sports-program">St Kilda Football Club</a>, the course provides strong industry engagement and internship opportunities. Graduates gain an industry-ready skill set suited to roles across sports journalism, broadcasting, digital media and social platforms, supported by valuable real-world experience and professional networks.<br><p><br><a href="https://www.holmesglen.edu.au/about-us/our-institute/partners-and-projects/local-industry-partners/saints-sports-program"><img src="https://www.holmesglen.edu.au/content/dam/holmesglen/logos/logo-SCP.jpg" alt="St Kilda Football Club" width="28%" height="8%"></a></p>

Career Opportunities

  • Sports journalist
  • Sports content writer
  • Social media coordinator
  • Digital marketing specialist
  • Digital content producer
  • Sports communications coordinator
  • Media and digital officer
  • Sport television producer
  • Video producer
  • Sports marketing officer
  • Public relations officer
  • Partnerships account manager
  • Media officer
  • Radio producer
  • Sports commentator

Pathway to further studies

  • Masters or other post-graduate qualifications.

Studying the Bachelor of Sports Media at Holmesglen

At Holmesglen, you’ll develop practical and creative skills for today’s fast-moving sports and digital media industry. The Bachelor of Sports Media combines industry-relevant theory with hands-on learning in sports journalism, media production, broadcasting and digital content creation. Delivered in partnership with the <a href="https://www.holmesglen.edu.au/about-us/our-institute/partners-and-projects/local-industry-partners/saints-sports-program">St Kilda Football Club</a>, the course offers strong industry engagement and internship opportunities. Experienced educators provide ongoing support to help you graduate confident, adaptable and ready for diverse sports media careers.

Entry Requirements

To be eligible, students must be at least 17 years of age.<p><strong>Recent Secondary Education (within the past two years) </strong><br>An applicant may be admitted to the course after successfully completing VCE (or equivalent) in which they have successfully completed one of the following: <br>• Units 3 and 4 in English other than EAL with a study score of at least 25.<br>• English as an Additional Language (EAL) with a study score of at least 30. <br>ATAR will be considered as part of selection considerations.<p><strong>Vocational Education and Training (VET) Study</strong><br>Completion of an Australian Diploma or Advanced Diploma (or equivalent) in a relevant discipline from any Australian Registered Training Organization will be considered.<p><strong>Higher Education Study</strong><br>Applicant’s entire academic record will be considered as part of selection considerations. Full or partial completion of a Bachelor degree level qualification may satisfy course academic pre-requisites.<p><strong>Work and Life Experience</strong><br>Applicants who left secondary school more than two years ago and have not undertaken approved prior study or informal learning may demonstrate the equivalence of admission requirements through a combination of factors such as professional experience, community involvement or non-formal tertiary education preparation programs.<p><strong>Supplementary Application Form</strong><br>Applicants will need to fill in a supplementary application form before the interview. Holmesglen will contact applicants to arrange an interview and details will be confirmed by mail or email. For further information about the interview see <a href="https://www.holmesglen.edu.au/study-with-us/higher-education-study/higher-education-admissions-and-policies">Higher education admissions and policies</a>.
Prior to enrolment or commencement of this higher education program, you will be required to complete a literacy and numeracy assessment. This will assist with determining your suitability to the course, and identify any learning support needs.

Advanced standing

You may be able to reduce the number of units to be studied in your chosen course by measuring skills acquired through work, life experiences or qualifications obtained from formal studies or training. Read more about gaining advanced standing and credits.

Course Structure

Timetable

<strong>Study load and delivery</strong><br>• 1st year – Full-time: 3 days per week<br>• 2nd year – Full-time: 3 days per week<br>• 3rd year – Full-time: 2 days per week<p><strong>Mode of study:</strong> Full-time, on-campus, face-to-face delivery<br>All new students commencing a higher education course are required to attend their faculty course orientation and Holmesglen’s higher education orientation.<p><strong>Major studies</strong><br>• Sports journalism<br>• Digital sport media<br>• Media production<br>• Public relations<br>• Social media strategy<br>• Sport sponsorship<br>• Sports broadcasting<br>• Sports marketing<p><strong>Work placements and internships</strong><br>In the third year of the degree, students complete a 228-hour (six-week full-time equivalent) industry internship, providing real-world experience and supporting a smooth transition into sports media careers. Internship hosts include leading Australian media and sporting organisations such as Herald Sun, Fox Footy, SEN1116, Melbourne Stars, AFL Victoria, Cricket Victoria and Basketball Victoria.<p>The course is designed around four integrated strands: media, journalism, communications and sport. This course comprises 23 subjects, including 20 core subjects and three elective subjects.
Unit code Unit name Credit points
BHE101 Academic and Professional Communications 6
BSM112 Sport Public Relations 6
BSM110 Sport in Australia 6
BSM109 The Media Industry 6
BSM113 Ethics and the Media 6
BSM102 Introduction to Journalism and Research 6
BSM103 Social Media 6
Unit code Unit name Credit points
BSM213 Journalism Writing Practice 6
BSM203 Sports Broadcasting 6
BSM211 Media and the Law 6
BSM209 Sports Journalism 6
BSM216 Digital Media Production 6
BSM111 Sports Marketing 6
BSM210 Sport Sponsorship 6
BSM314 Advanced Digital Media Production 6
Unit code Unit name Credit points
BSM312 Video Journalism 6
BSPB306 Digital Sports Marketing 6
BSM308 Transition to Professional Practice 6
BSPB307 The Future of Sport 6
BSPB310 Sport Internship 12
Unit code Unit name Credit points
BSM309 Advanced Journalism Practice 6
BSM303 Advanced Sports Broadcasting 6
BSM315 Broadcasting Practicum 6
BSPB202 Contract and Sports Law 6
BSPB109 Diversity and Inclusion in Sport 6
BSPB205 Managing High Performance Sport 6
BSM311 Media for Sport Events 6
BSPB206 Sport Athlete Management 6
BSPB204 Sport Data and Decision Making 6
BSPB107 Sport Development and Coaching 6
BSPB303 Sport Event Tourism 6
BSPB108 Sport Financial Decision Making 6
BSPB309 Sport Leadership and Strategy 6
BSPB106 Sport Management, People and Culture 6
BSPB311 Sport Venue and Event Management 6
BSM215 Strategic Sport Communications 6

Assessment

Assessments are designed to provide learners with opportunities to demonstrate they have attained the required skills and knowledge using a range of practically based activities and tasks, as required by recognised standards.

For details on  credit points, learning outcomes, weekly contact hours, assessment, pre-requisites co-requisites, download the Bachelor of Sports Media summary (PDF - 240kb).

For details on the profile of students undertaking this course offers, download the Bachelor of Sports Media student profile (PDF- 196kb).

For details on ATAR-based offers download the 2025 ATAR-based Offers for the Bachelor of Sports Media (PDF - 139kb). 

For details of fees per unit, download the Bachelor of Sports Media - Full Fee 2025 (PDF- 116kb).

How to apply

Direct

Click the ‘apply’ button below to start your application. Our Holmesglen team will reach out to discuss your study options and pre-training requirements.

No ‘apply’ button? Click ‘enquire online’ to register your interest for our next available intake. 

VTAC

VTAC Applications Now Open: Close 29 September 2025. You can <a href="https://delta.vtac.edu.au/coursesearch/#/course/50/6101002">apply through VTAC</a>, including Year 12 applicants who must submit by the due dates. For full details on key dates and offers, visit the <a href="https://vtac.edu.au/">VTAC website</a>.

Visit How to Apply for more information on the application process.

Recruitment

Holmesglen may engage third parties to recruit students on behalf of the institute. Third party recruiters receive a commission and this will not impact on your fees.

Find out more about your rights and obligations as a student and the services we provide at Holmesglen.

Outcomes

Qualification and Recognition

On completion, you will be awarded the Bachelor of Sports Media, degree recognised nationally and internationally.

Industry Connections

Fees

Tuition fees GST exempt Cost
Full Fee $19,550 Per Year
Mandatory Non-Tuition Fees Cost

Higher Education Loans Program (HELP) is available to eligible students to pay for tuition fees for this course. <a href="https://holmesglen.edu.au/study-with-us/scholarships-and-financial-aid/higher-education-loans" title="Loans for higher education">Read more about HELP</a>. <a href="https://holmesglen.edu.au/current-students/course-resources/fees-and-payments/how-to-pay-for-your-course.html" title="How to pay for your course">Find out more about paying for your course</a>. Mandatory materials and activities fees, and additional course costs are not covered by HELP Loans.

 

All fees are indicative only. Holmesglen reviews its tuition fees and charges annually. You will be required to pay the current fee that applies from the beginning of the next study period.

Additional Course Cost

There are no additional costs associated with the course.

Tuition Assurance Requirements

Under the Higher Education Support Act 2003, Holmesglen Institute must meet tuition assurance requirements for persons, other than overseas students, who are enrolled in the higher education courses we offer in the event we cease to provide a course of study in which a student is enrolled.

Overview
Entry Requirements
Course Structure
How to Apply
Outcomes
Fees
FAQs
Apply now
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