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Bachelor of Sports Business

Course Code BSPB23

  • Full Time
  • 3 years
  • On Campus
  • Chadstone

This course is not available for International Students


The Bachelor of Sport Business is meticulously crafted to equip students with the essential skills and knowledge required in the dynamic and highly competitive sports industry. This comprehensive program aims to nurture individuals, fostering their ability to thrive and excel in various facets of the ever-growing sports business landscape.

Career Opportunities

  • athlete manager
  • membership officer
  • marketing officer
  • fan engagement coordinator
  • partnership coordinator
  • sport and recreation officer
  • sport event coordinator
  • sport operations officer
  • sport tour coordinator
  • game development officer
  • media and digital officer

Pathway to further studies

  • Relevant Masters or other post-graduate qualifications.

Studying the Bachelor of Sports Business at Holmesglen

The course has four streams: sport management, commercial sport, sports media, and sport development. This ensures graduates will be able to work in a variety of roles including professional sport, sports leagues, sport consultancy, government sport agencies, sports venues and sports event companies. <p>The course offers significant internship opportunities where students work in sporting organisations. There is also significant industry engagement: guest speakers, field trips and the 228 hour internship with one of our sports organisation partners. <p>This degree facilitates real world industry opportunities for students, ensuring they learn more and do more and are prepared to achieve their career goals in the sports industry.<p>The academic staff have extensive industry experience in business, management, marketing, sponsorship, venue management, government and media.<p>At Holmesglen, we are committed to supporting our students to achieve their learning goals, so we provide small classes with hands-on experiences. With small classes, you won't be lost in the crowd. You'll soon get to know your fellow students and feel part of Holmesglen - and your teachers will know you as an individual.

Entry Requirements

<strong>Applicants with Recent Secondary Education (within the past two years)</strong><br> - Your ATAR will form part of the selection consideration. <br> - You will need to fill in a supplementary application form.<br> - You will be required to attend an interview. Holmesglen will contact applicants to arrange an interview and details will be confirmed by mail or email. For further information about the interview see "Admission requirements for all applicants".<br> <br><strong>For Applicants with<br> - Higher Education Study<br> - Vocational Education and Training (VET) Study<br> - Work and Life Experience</strong>:<br> - Your entire academic record will be considered. <br> - You will need to fill in a supplementary application form.<br> - You will be required to attend an interview. Holmesglen will contact applicants to arrange an interview and details will be confirmed by mail or email.

Advanced standing

You may be able to reduce the number of units to be studied in your chosen course by measuring skills acquired through work, life experiences or qualifications obtained from formal studies or training. Read more about gaining advanced standing and credits.

Course Structure


<strong>Timetables:<br>1st Years - FT: 3 days per week, Monday 9am-4pm, Tuesday 9am-12pm, Wednesday 9am-1pm.<br>2nd Years - FT: 3 days per week, Wednesday 2pm-5pm, Thursday 9am-4pm, Friday 9am-12pm.<br>3rd Years - FT: 2 days per week, Tuesday 1.30pm-9pm, Thursday 1pm-4pm.</strong><p><strong>Mode of study:</strong> Full-time, on-campus face-to-face delivery.<p>All new students commencing in a higher education course must attend their faculty course orientation and Holmesglen's higher education orientation.<p><strong>Major studies</strong><br>Sport management, athlete management, social media, sport business, sport development and coaching, sport event tourism, sport media, sport sponsorship, sport venue and event management, sports governance, sports marketing.<p><strong>Work placements/internships</strong><br>In the third year of the degree students are required to undertake a 228 hour (six-week full-time equivalent) internship which provides experience to assist with a seamless transition into the workforce upon fulfilling the course requirements. We have some of Australia’s leading sports organisations as internship hosts including Melbourne Stars, AFL Victoria, Cricket Victoria and Basketball Victoria.<p>This course is comprised of 23 subjects: 20 core subjects and three elective subjects.
Unit code Unit name Credit points
BHE101 Academic and Professional Communications 6
BSPB106 Sport Management, People and Culture 6
BSM103 Social media 6
BSM110 Sport in Australia 6
BSM112 Sport Public Relations 6
BSPB107 Sport Development and Coaching 6
BSPB108 Sport Financial Decision Making 6
Unit code Unit name Credit points
BSM111 Sports marketing 6
BSM210 Sport Sponsorship 6
BSM216 Digital Media Production 6
BSPB202 Contract and Sports Law 6
BSPB204 Sport Data and Decision Making 6
BSPB206 Sport Athlete Management 6
Unit code Unit name Credit points
BSM308 Transition to Professional Practice 6
BSPB303 Sport Event Tourism 6
BSPB306 Digital Sport Marketing 6
BSPB307 The Future of Sport 6
BSPB309 Sport Leadership and Strategy 6
BSPB311 Sport Venue and Event Management 6
BSPB310 Sport Internship 12
Unit code Unit name Credit points
BSM102 Introduction to Journalism and Research 6
BSM109 The Media Industry 6
BSM113 Ethics and the Media 6
BSPB109 Diversity and Inclusion in Sport 6
BSM215 Strategic Sport Communications 6
BSPB205 Managing High Performance Sport 6
BSM311 Media for Sports Events 6
BSM314 Advanced Digital Media Production 6


Assessments are designed to provide learners with opportunities to demonstrate they have attained the required skills and knowledge using a range of practically based activities and tasks, as required by recognised standards.

How to apply


Click the ‘apply’ button below to get your application started with us. Our friendly Holmesglen team will be in touch to discuss your study opportunities and pre-training requirements.

Visit How to Apply for more information on the application process.


Holmesglen may engage third parties to recruit students on behalf of the institute. Third party recruiters receive a commission and this will not impact on your fees.

Find out more about your rights and obligations as a student and the services we provide at Holmesglen.


Qualification and Recognition

On completion, you will attain the BSPB23 - Bachelor of Sports Business

Industry Connections


Tuition fees GST exempt Cost
Full Fee $17,900 Per Year
Student Services and Amenities Fee $351 Per Year

All local higher education students are required to pay a compulsory Student Services and Amenities Fee (SSAF). This fee contributes to the cost of providing student support services including counselling, welfare services, learning support and other activities provided by the student support and wellbeing teams. The SSAF is charged each semester and the amount you pay depends on whether you’re a full time or part time student. The annual maximum amount is set by the Government and will vary according to your study load. Students studying on campus and online will be charged the same SSAF based on their study load. All local higher education students are required to pay this fee at the time of enrolment. For more information, and to find out how much you will be required to pay, please visit the <a href="">SSAF webpage.</a>

Higher Education Loans Program (HELP) is available to eligible students to pay for tuition and student amenities fees for this course. <a href="" title="Loans for higher education">Read more about HELP</a>. <a href="" title="How to pay for your course">Find out more about paying for your course</a>. Mandatory materials and activities fees, and additional course costs are not covered by HELP Loans.


All fees are indicative only. Holmesglen reviews its tuition fees and charges annually. You will be required to pay the current fee that applies from the beginning of the next study period.

Additional Course Cost

No additional course costs.

Tuition Assurance Requirements

Under the Higher Education Support Act 2003, Holmesglen Institute must meet tuition assurance requirements for persons, other than overseas students, who are enrolled in the higher education courses we offer in the event we cease to provide a course of study in which a student is enrolled.

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